Real ad revenue that scales with user growth further UGP grants & growth hacks.Revenue as soon as system performs as well as or better than status quo ad-tech.One premier publisher partner to co-develop publisher-provided inventory system.User-private ad trials with select agency and other demand-side / lead-gen partners.Ledger- and Ethereum-attested dashboard analytics for early publishers interested in BAT indirect ad partnership trials.Further demand-side dashboard to BAT ad/offer catalog work.Further machine learning development and optimization. ![]() User Growth Pool (UGP) grants to users who opt into the new model.KYC (humint + machine learning), rate, and flow control for anti-fraud.Extend the Brave Ledger ANONIZE ZKP-based proof protocol ( Zero Knowledge Proof) to convey ad attributions and confirmations as well as transactions.Measure ad engagement and user satisfaction via Basic Attention Metric (BAM) system.Design research and engineering development of user-private ad slot form factors.Develop the on-device machine learning models that privately match catalogued ads and place them in user-private slots based on user intent signals, from search queries (you own your query log, Google does not) to surfing, to researching, to purchasing.Compile demand-side dashboard data into BAT ad and offer catalog that is downloaded and updated on-device scraped and mock ads/offers with micro-BAT subsidized revenue.Extend Brave’s secret-key sync to include the Brave ledger and wallet.Convert Brave Payments from bitcoin to BAT.We need to manage scope creep at a larger scale than the Brave development cadence. Reforming the attention economy of ad-tech and payments may not be rocket science, but it is still ambitious. The program of work outlined in this roadmap uses code-names borrowed from the U.S. In particular, it must fit Brave’s six-week chromium update cycle and the finer-grained milestone release structure that we use to manage scope creep and increase predictability. The BAT platform work must be staged to fit modern “agile”/non-waterfall software development methods. Growth requires promotion and distribution above organic rate and scale, so we will fund it with some of the sale proceeds. Fund greater user growth of Brave and other BAT apps by rewarding users who choose to opt into the BAT platform, to get to greater scale sooner with the brands and agencies buying user-private ad slots, and (where publishers partner with us) ad slots on pages.This may take the form of an independently judged prize system in which apps must follow the endpoint software rules and on-chain smart contracts prototyped by the development team (1) and codified by the member organization (2). Create a source of seed funding, with exact structure to be determined, to sponsor entrepreneurs to create new BAT apps.As the BAT platform develops and gets integrated with Brave, evangelize other attention-economy apps, from browsers to games and beyond, to join an organization we will endow to promote user-first, private, and anonymous ads, donations, micro-paywall-piercing “link gifting”, and other token-based premium products, and share the BAT among apps other than Brave.Recruit and retain Ethereum, machine learning, devops, project management, ad sales, UX design, and more browser development people, to build out the BAT platform in the stages outlined below.The BAT sale provides the development team with enough resources to complete the platform work we started last fall using bitcoin in the “Brave Payments ” experimental automated micro-donation system already in Brave. This roadmap is likely to cover the next year to 18 months. I expect the same to happen with the BAT project’s roadmaps. The map is not the terrain, so each roadmap ages past a point of usefulness and becomes a relic. ![]() For the BAT platform, any tracking or targeting from remote ad servers or exchanges is excluded by construction. Equally important, they renounced non-goals and listed what was off the agenda. ![]() These documents set direction and listed goals and requirements. This one from 2003, by David Hyatt and me, charted the direct course to Firefox. I cofounded Mozilla and wrote its technology roadmaps back when we were rebooting the Netscape-contributed browser code via open source.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |